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I Have Never Stopped Designing

Our team has decided to interview the most intrigue creators on good design and test their works with the Attention Insight platform. It predicts how user’s attention distributes in design. Hope, these short talks will inspire you and give some useful insights on catchy design. Enjoy!

Meet Daniel Alexandru Tatu, a München-based UI/UX Designer with a strong background in Marketing.

Why have you decided to step into design field? What inspires you and why?

As I was a child I loved to draw and combine colors. As a teenager I was keen on attending a design fashion university but it was too expensive for my family. So, I end up with a bachelor’s degree in psychology and a master in marketing, that’s funny.

Even though I was working in marketing, I have never stopped designing. I have created a lot of branding, print design and even an interior design for a restaurant as a freelancer.

Recently, I felt in love with UI design. I finished my career in marketing and 100 % dove into UI design field. I am inspired by every single element and emotion that I am able to notice and feel.

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How do you measure the success of your design? 

A design is a success when the product reaches its purpose. When the user instantly understands its functionality without thinking too much about how to use it or for what it was built. Nevertheless, a sparkling of unexpected added in design drives to a better experience.

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What is your biggest challenge in design creation process?

The biggest challenge in design process is to send the right message in a simple and efficient way, to reflect what is on my mind in a clear manner.

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What principles do you follow when creating attention grabbing design? 

I follow a simple principle which is leading to my final design “Less is more”. I strongly believe that simplicity has more power then complexity and the message is better understood in a simple shape or color scheme.

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