Bringing Attention to the Small Details

Our team decided to interview the most intrigue creators on good design and test their works with Attention Insight platform. It predicts how user’s attention distributes in design. Hope, these short talks will inspire you and give some useful insights on catchy design. Enjoy!

Meet Brian Whiting – Senior UI/UX Web Developer and Designer from Montgomery (AL, USA), who loves making things detailed and near perfect. 

Why have you decided to step into design field? What inspires you and why?

I decided to step into the design field when I was in a Middle school, when I was being taught how to make websites in 2005. It was a field that caught my attention because of the fact that I can make a website from just complex codes and words that can be visual and also complex for others. Then I learned how to do design on my own from that point and wanted to make the designs that I would see on the websites that was unique and well-made. I just love making something that can make someone look at the details, and the care took into making it.

How do you measure the success of your design? 

I measure my success on my designs by showcasing to non-designers and getting feedback. If they say these keywords like “wow, amazing, Did you do that?, Who did that? It really looks amazing” then I know I made something great for a typical user. Especially back when I used to show it to my oldest daughter and she would be brutally honest with me at the age of 4 on if it was good or not.


What is your biggest challenge in design creation process?

My biggest challenge that I can think of for a design creation process is actually sitting down and not being overcome with distraction from seeing the amazing work from others I look up to.

 What principles do you follow when creating attention grabbing design? 

I always follow the design scope of bringing attention to the small details that many barely look for. Like a shade going here and then a nice complex focus on a detail with shapes. Giving things levels is what my main attention grabber in my designs now lately.


Get inspired by Brian works:
Find out more at his official website:
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