Attention Insight Artificial Intelligence Technology

A predictive eye-tracking system based on deep learning and trained on 30800 images from eye-tracking studies

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Images from eye-tracking studies
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Accuracy of prediction for web designs and 94% for other images
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Designs analyzed

Technology

Data
The Attention Insight algorithm is trained on approximately 30800 images from eye-tracking studies. The image datasets we use are both open-source and proprietary.

Data set statistics:

  • Participant attention duration: 4 seconds;
  • Average gender distribution: 58% women and 42% of men;
  • Average participant age distribution: varies from 7 years old to about 60+ years old. However, most participants fall into the 21–30 age bracket.
Accuracy
Attention Insight visual attention predictions are ~90% accurate for web images, and ~94% accurate for all other images.
In addition, the accuracy of Attention Insight algorithm results was determined by comparing it to MIT’s data set containing images with eye-tracking data. In order to compare eye-tracking results with our algorithm results, Area under the curve (AUC Judd) metric was used, currently the main metric in MIT saliency benchmark.
Algorithm
The Attention Insight attention prediction model is based on deep learning and can automatically detect visual attention shifts that can be used as a substitution for eye-tracking studies.
Finally, to use the Attention Insight platform, users do not need to collect additional data since an AI algorithm uses previously recorded data from eye-tracking studies and generates attention heatmaps in seconds.

Real Eye-Tracking vs Predictive Eye-Tracking 

Eye-Tracking

Predictive Eye-Tracking

Eye-Tracking

Predictive Eye-Tracking

Eye-Tracking

Predictive Eye-Tracking

Eye-Tracking

Predictive Eye-Tracking

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