In today’s business landscape online visibility is no longer a choice but a necessity. But here’s the thing. In a complex web world, where every
Why do you need to know about predictive eye tracking? In the last decades, eye tracking technology opened new possibilities for research and encouraged various
According to marketing experts, most Americans are exposed to around 4,000-10,000 advertisements each day. But do they really capture consumer attention? And can something be done to
The examples of the best web designs are constantly announced on sites like CSS Awards, Awwwards or Webby Awards. CHALLENGE We have become curious –
The game reseller market is very competitive and constantly growing. As such, having an optimal design can make or break the business e-commerce venture. CHALLENGE
Three well-known brands in the sportswear industry are selected for a study: Nike, Adidas and Puma. Since Nike is the market leader, it is selected
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