NOZ Digital as an independent company within NOZ MEDIEN is responsible for the digital solutions such as websites, apps, video production, broadcasting, digital brochures, etc.
NOZ Digital as an independent company within NOZ MEDIEN is responsible for the digital solutions such as websites, apps, video production, broadcasting, digital brochures, etc.
CHALLENGE: NOZ Digital landing page has a pop-up paywall, where users can choose a subscription plan - Free, Paid or Premium Paid. The aim is to analyze a paywall and provide insights on how to drive more users to the paid option.
RESULTS: A heatmap indicates that the main message was noticed. "Digital Basis" monthly subscription received the most attention, while “Free” subscription, CTA buttons and descriptions received the least attention.
RECOMMENDATION: to change the position of subscriptions as well as the display size of the information and to improve CTA contrast. Remove free account section.
RESULTS: Attention distribution improved for Both Subscription options. 1st from 12% to 32% and 2nd from 13% to 25%
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