A/B Test of the Best Gaming Ads

Ads of the World is the page that we like to visit for an inspiration. This time we selected the most catchy advertising campaigns from Gaming category. We took 2 print ads from every campaign and compare them using Attention Insight. Which one works the best? Let's find out!

  • Platform calculated how much attention the most important objects (logo, product, etc.) get.
  • Heatmaps revealed which objects readers tend to notice first.
  • Clarity score showed how clear design looks for the users.
  • Based on these insights, Comparison feature chose the best ad. 
PlaystationBa
PlaystationBb
Client: PlayStation
Agency: TBWA
Ad 1: Injection
Ad 2: Wound (Winner)
PlaystationAa
PlaystationAb
Client: PlayStation
Agency: Media 8
Caption: Live in a State of Play
Ad 1: Octopus (Winner)
Ad 2: Beach grenade
 
 
 
Screen Shot 2020-07-20dd
Screen Shot 2020-07-20 at 16.31.34
Client: Connect 4
Ad 1: Meteorite (Winner)
Ad 2: Iceberg
xbox_night_a
xbox_night_b
Client: Xbox
Agency: Ontwice
Ad 1: Night 
Ad 2: Morning (Winner)
Screen Shot 2020-07-20ff
Screen Shot 2020-07-20 at 16.23.04
Client: Jawwy
Agency: Mood, UAE
Campaign: 1 Million Riyal
Ad 1  Winner
 
Client: BRLOH
Agency: Jandl
Caption: "Classic" is just another word for boring.
Ad 1: Pong (Winner)
Ad 2: Tetris 
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