Predictive Eye Tracking vs Regular Eye Tracking
Why do you need to know about predictive eye tracking? In the last decades, eye tracking technology opened new possibilities for research and encouraged various specialists, including marketers, designers,...
What is Alexa Rank and Its Value?
Have you noticed that we use Alexa ranking for result analysis in our platform? Attention Insight Heatmap, optimal clarity score But do you know what is Alexa rank and...
How to Use Attention Insight Plugin for Sketch
We are happy to announce that from now on the Attention Insight plugin is available for Sketch! Attention Insight is a daily tool for marketers and designers that everyday...
How to Use Adobe Xd Plugin
According to our users needs we are releasing Adobe XD plugin – a tool for designers! From now on you will be able to generate attention heatmaps directly in...
What Is Eye-Tracking & How It Helps to Make a Perfect Web Design
Why Designer Needs to Know About Eye-Tracking? Imagine a beautiful, trendy website with all those fancy words, high-quality visuals, state-of-the art functionality, and yet… “It doesn’t generate a desired...
What is Artificial Intelligence (AI)?
Various companies across almost every industry have been applying AI to solve complex problems and create more personalised experiences. John McCarthy coined the term artificial intelligence back in 1956....
How to Use Attention Insight Platform
Attention Insight is a visual attention prediction algorithm based on deep learning. In simple words, it’s a more accurate, affordable and faster automated eye-tracking study. Within minutes, a platform predicts...
