Osteomedika is an SME in Lithuania, providing kinesiotherapy services. We decided to A/B test the header design and compare it to the heatmap and area of interest results generated by the Attention Insight system.
Osteomedika Fold Testing
HYPOTHESIS: the design with the most visible call to action (CTA) button would perform the best in the Google Optimize A/B test.
1. Create multiple designs with where only three parts of the design change - the colour of the CTA (blue and black), the background image (2 images) and the opacity of the colour overlay (0, 20 and 70%).
2. Run the designs through the Attention Insight platform. Pick the best performing designs (based on the CTA area of interest).
3. Run the designs as an Google Optimize A/B experiment.
4. Compare actual experiment results to Attention Insight predictions. Draw conclusions.
GOOGLE OPTIMIZE A/B TEST RESULTS: although not conclusive, probability to be best was the highest for image 3 (85%), marked with the green border.
RECOMMENDATION: when testing and choosing designs, do not rely only on the perceived visibility of the call to action, but the overall composition - a sparkling CTA with no clearly defined message (via titles or images) will lead to lesser results.