Pilots with:
How to analyse design?
Heatmap
The heatmap is a visual representation of how user’s attention distributed in design.
Heatmaps use different colors to depict the amount of fixations for different parts. Warm colors like red and yellow represents which areas attracted more fixations.
Areas of interest
Areas Of Interest calculates the percentage (%) of attention that object got.
It enables users to compare the performance of different variations of the same object design. AOI are set by user when the test is created in the system.
Complexity score
Complexity score is the key ingredient to describe how attractive web page looks like to new users.
It ranges from 1-100 and show how visually overloaded design is. 100 is super complex.
- Heatmap
- Areas of interest
- Complexity score
Partners:
Artificial intelligence
A system is based on deep learning and trained with previous eye tracking studies data.
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To get a result
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Aggregate eye tracking data sets
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Accuracy of prediction for websites
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Designs analysed
Let’s grab and keep your customer’s attention.
If you want to test your website and get RECOMMENDATIONS of our designers, write us an email right now:
Popular FAQs
How many eye-tracking data sets are used to train Attention Insight algorithm?
Approximately 30 800 images.
What is the age range of the eye-tracking studies’ participants?
The age of each study participant varies from 7 years old to about 60+ years old. However, most participants fell into the 21–30 age bracket.
What is the gender ratio among those who have participated in the eye-tracking studies?
Most eye-tracking studies have almost equal gender distribution. On average, every study has been tested by 58 % women and 42 % men.
How accurate is the results of the websites’ studies? What is the accuracy of prediction for the websites?
Although, we publish that accuracy of prediction for websites is 90 %, our inside number is 93 %. The reason is that we don’t have enough users per study to get a reliable golden number yet.
How long the participants have been looking at the websites?
An eye-tracking device has been recording the participants’ eye movement for 4 s.
