--- title: "Improve design performance with pre-launch analytics" description: "Validate Concepts. Fix Attention Errors. Defend with Data  AI trained on millions of real eye-tracking fixations predicts where people look on your website, ad, product, or video. Try free for 14 days No credit card required. Book a demo call Delivering critical pre-launch insights for From designers to marketers, Attention Insight adds value across the […]" featured_image: "https://attentioninsight.com/wp-content/uploads/2025/10/Attention-insight-landing.jpeg" url: "https://attentioninsight.com/" date_modified: "2026-06-29T12:16:11+02:00" --- ![Five-star customer rating](https://attentioninsight.com/wp-content/uploads/2025/08/Stars.svg) 632,086 images were tested # Validate Concepts. Fix Attention Errors. Defend with Data  ## AI trained on millions of real eye-tracking fixations predicts where people look on your website, ad, product, or video. [Try free for 14 days](https://app.attentioninsight.com/auth/signup) ## No credit card required. [Book a demo call](https://attentioninsight.com/book-demo/) --- ## Delivering critical pre-launch insights for ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo1.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/razorfish.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo3.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo4.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo5.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo6.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/publicis-2.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/ionos-1.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/vodafone.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/lumanity.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/vimeo.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/bella.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Lg.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/7eleven.png) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo1.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/razorfish.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo3.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo4.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo5.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/logo6.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/publicis-2.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/ionos-1.svg) ![](https://attentioninsight.com/wp-content/uploads/2024/11/vodafone.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/lumanity.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/vimeo.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/bella.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Lg.png) ![](https://attentioninsight.com/wp-content/uploads/2025/10/7eleven.png) --- ## From designers to marketers, Attention Insight adds value across the design workflow ## Test your design ideas, compare variations, and make sure the most important information stands out --- ## Prove your design decision to stakeholders ## “Make logo bigger”, “I’m not feeling it”, “Design is confusing” – sound familiar? With visual content analytics, you can back your design decisions with data and bring clarity to client-facing projects. Guaranteed fast approval with data privacy and security. How? By generating Instant reports, Shareable links to analyzes and showing the Percentage of Attention on the most crucial design objects. ![Attention heatmap of a video-production landing page with Attention Insight report dialog exporting PDF or editable PPT](https://attentioninsight.com/wp-content/uploads/2025/08/Group-34.png) --- ## Instant Attention Metrics ## Artificial intelligence gives you the power to receive feedback on any design or short clip within seconds – using a wide range of visual attention metrics. No need to wait weeks or months – just upload your file to start analyzing it yourself or get recommendations from AI. How? By generating Attention Heatmap, Clarity Score, Focus Score, Percentage of Attention, Contrast map, AI Recommendation and Request more. ![Attention Insight dashboard analysing an Asana ad: AI attention heatmap, focus score 77 and areas-of-interest percentages](https://attentioninsight.com/wp-content/uploads/2025/08/Group-35.png) --- ## Easily Validate and Optimize Your Visuals before Launch ## Improve visual hierarchy and focus to ensure that the most important design elements, like CTAs, headlines, or key visuals, grab the viewer's attention quickly. This helps boost user interactions and conversions, because after all, 'If I can't see it, I can't click or engage,' right? How? By analyzing results and comparing them with competitors, you can identify opportunities for improvement. ![Attention Insight Figma plugin running hierarchy analysis with focus scores for three design variants, attention hotspots and a Focus Score of 71](https://attentioninsight.com/wp-content/uploads/2025/09/Easily-Validate-2.png) --- ## Get a 30-Minute Personalized Demo - Analyze a design of your choice - Uncover user behavior pattern - Get to know the key features - Only live demonstration and free material after [Chat with Kamile](https://calendly.com/kamile-3/attention-insight-first-steps) ![Kamile, Attention Insight product specialist, available for a personalised 30-minute demo](https://attentioninsight.com/wp-content/uploads/2025/02/Kamile-pri.png) --- ## Case Studies ## A collection of case studies and success stories. Learn how companies use Attention Insight to attract customers’ attention and grow their business. How Filmelier increased CTA button clicks by 258% using Attention Insight Learn more How SuperShuttle Immensely Increased Engagement with Social Networks Learn more How Humana got 433% increase in banner click-through Learn more How Sport Chek Increased Transactions by 7.3% Learn more How The Skin Deep Increased Homepage Conversions by 93% Learn more How Augmented Classroom’s Mobile App Downloads Increased by 180% with Attention Insight Learn more How Omnisend Increased Demo Signups by 30% Learn more --- ## Trusted by over 2500 marketers worldwide --- Florian Boelter Staff Product Designer at Juro "A quick, low-effort gut check on your design choices; A way to compare alternatives and pick the best one to test; A concrete visual you can include in your case study to show your thinking. These signals add depth to your story. Instead of saying “I liked this layout better,” you can say: “I tested both versions with AI-generated attention maps and chose the one with a clearer hierarchy.”" Zander Whitehurst’s Founder & CEO Memorisely "Use it early to refine hierarchy in your UI before usability testing" Atif Abbasi Founder @ SaaS Landings "Attention Insight has helped me provide more value to my clients. I'm now easily able to generate accurate heatmaps which throws the guesswork out the window." Rhiddhit Paul Senior Product Designer @ HumanX "It's become a valuable part of my design iteration process, and an incredibly reliable way to explain the benefits of different designs when working with Product Managers at Amazon. When you have 10 different iterations, it's one of the best ways I know to narrow down to a few final iterations to test out with users. I love how well it integrates into Figma. It's become second nature to not just me, but even non-designers as well! " Leonardo da Cruz Content Strategist "With the help of neuroscience and UX/UI principles, you can get some powerful insights. One tool in particular provides valuable data on user focus and attention." Ioana Teleanu Founder at AI-R Design Studio & UX Goodies "Of course this does not (and shouldn't) replace testing with real users, but it's such a powerful instrument to complement your research efforts with - it's quick, it's accurate, and it's pretty solid." Load More [![Frame 229](https://attentioninsight.com/wp-content/uploads/2025/04/Frame-229.svg)](https://www.capterra.com/p/184334/Attention-Insight/#reviews) [![Frame 229 (1)](https://attentioninsight.com/wp-content/uploads/2025/04/Frame-229-1.svg)](https://www.g2.com/products/attention-insight/reviews#reviews) [![Frame 229 (2)](https://attentioninsight.com/wp-content/uploads/2025/04/Frame-229-2.svg)](https://www.trustpilot.com/review/www.attentioninsight.com) --- ## Technology behind ## Our AI-powered platform can produce eye tracking heatmaps that are up to 96% accurate without any human participants involved [Learn more](https://attentioninsight.com/technology/) ## Eye-tracking data ## From previous research studies ![Icon Group](https://attentioninsight.com/wp-content/uploads/2025/08/Icon-Group.svg) ## Deep learning algorithm ## Convolutional Neural Network ![Icon Group](https://attentioninsight.com/wp-content/uploads/2025/08/Icon-Group.svg) ## Advanced Analytics ## Detailed user attention metrics ![AI attention heatmaps overlaid on a credit card landing page (desktop and mobile) and a travel magazine cover](https://attentioninsight.com/wp-content/uploads/2025/08/Group-38.png) ![Mobile-first attention heatmap analysis of a credit card landing page and a travel magazine layout with an area-of-interest highlight](https://attentioninsight.com/wp-content/uploads/2025/10/Container-1.png) ![Image Group](https://attentioninsight.com/wp-content/uploads/2025/08/Image-Group.svg) ![Container](https://attentioninsight.com/wp-content/uploads/2025/09/Container.png) ![Icon Background](https://attentioninsight.com/wp-content/uploads/2025/08/Icon-Background.png) ## Validate Concepts ![Icon Container](https://attentioninsight.com/wp-content/uploads/2025/08/Icon-Container.png) ## Fix Attention Errors ![Icon Container (1)](https://attentioninsight.com/wp-content/uploads/2025/08/Icon-Container-1.png) ## Defend With Data --- ![](https://attentioninsight.com/wp-content/uploads/2025/10/telus.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/oOh.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/notino.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Aegean.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/cambrian.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/byte-dance.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Nos.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Spiralyze.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Esn.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/telus.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/oOh.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/notino.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Aegean.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/cambrian.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/byte-dance.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Nos.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Spiralyze.svg) ![](https://attentioninsight.com/wp-content/uploads/2025/10/Esn.svg) --- ![Attention Insight logo](https://attentioninsight.com/wp-content/uploads/2025/08/logo-2019-230-2-1.svg) ## Start analysing now! ## See Design Through Your Users’ Eyes: With the AI-powered analytics tool, instantly generate Attention metrics on any design ## Pro ## Perfect for designers, UX experts, and marketers making the best design decisions. ## €119 ## / month [Start Free Trial](https://app.attentioninsight.com/auth/signup) ## Features: - 2 User Seats - No Watermark - 200 credits - API available ![Help icon](https://attentioninsight.com/wp-content/uploads/2025/02/Help-icon.svg) ![Help icon](https://attentioninsight.com/wp-content/uploads/2025/02/Help-icon.svg) ![Help icon](https://attentioninsight.com/wp-content/uploads/2025/02/Help-icon.svg) - Quick Video Testing (~3 Min) - Instant Reports - Collaborate & Share